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Drops in the Ocean
I genuinely enjoy this kind of creative projects, where I’m given a brief that lets my creativity run wild! Extremely grateful with The Reef-World Foundation for giving me the opportunity to create these 2 iterations for their Drops in the Ocean Campaign released in the UK in June and August 2024. Here’s a bit more form the campaign, as explained by The Reef-World Foundation:
The Drops in the Ocean campaigns were launched in June and August 2024, thanks to a £335,000 boost given to Reef-World from Ocean Outdoor's Environmental Fund.
Campaign Highlights:
🪸 Captivating visuals on digital screens across the UK. (Birmingham, Bristol, London, Glasgow, Newcastle, Norwich, Nottingham, Edinburgh, and Southampton)
🌐 Info on sustainable practices to protect coral reefs on our website.
💙 Opportunities to donate and support Reef-World's conservation efforts.
1st CAMPAIGN: Every second breath we take comes from the ocean, coral reefs are the rainforests of the sea. Reef-World's campaign showcased stunning visuals that highlight the beauty and diversity of coral reefs. Showing the strong connection each person has to these vital ecosystems. Since coral reefs contribute to the health of the oceans that provide 50% of our planet’s oxygen, protecting them is essential for all of us.
2nd CAMPAIGN: Reef-World's work helps to increase coral reef resilience. "Buying time" for corals to enable them to adapt to the ever changing climate so they can thrive to continue benefiting people and planet.
Westfield, London, England
Westfield, London, England
Nottingham, England
Westfield, London, England
Nottingham, England
Nottingham, England
Glasgow, Scotland
Newcastle, England