Green Fins Collateral

As part of the ongoing mission of The Reef-World Foundation to create a more sustainable diving and snorkelling industry through the Green Fins initiative, we are constantly working to innovate the materials, products and assets available for the industry. I work side by side with the Communications team to improve and innovate on how we deliver Green Fins’ conservation message and, most importantly, taking into account the needs of the industry to improve their and our work.

All of the designs come under the Green Fins brand umbrella, but some of them have to be adapted to a specific audience and purpose; from national governments, NGOs, dive staff and dive tourists.

Awareness raising materials are created to help dive centres implement the code of conduct and guide divers on correct environmental behaviour.
Infographics are very useful to display complex information. These are used in presentations, website, social media, etc.
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Materials are adapted for the many different audiences of the initiative.