Reef-World guest blog: "Importance of Design in Conservation"

Not long ago, design, creativity and communications weren't considered essentials for conservation organisations and movements. This meant that the amazing work on the ground wasn’t adequately portrayed to stakeholders, funders, potential staff, or partners. Conservation messages and design often lacked engagement as they were crafted from the conservationist perspective without having their target audience in mind. 

Thankfully, nowadays, it is valuable for an organisation to have a communications and design team — that’s if the organisation wants to stand out from the rest! Messages are now being created for and with their audiences in mind, and impactful key messages are being shared in engaging and insightful ways. ….