The Reef-World Foundation

One of the main goals I had when joining Reef-World back in 2015, was to conduct a complete brand overhaul to enhance Reef-World’s communications so that it would reflect the quality of work carried out by the organisation. Since then I have worked in maintaining that standard and honouring the conservation impact of the organization. Which involves the creative development of their brand and that of their projects. 

The elevated brand contributed to a sustained partnership with the UN Environment Programme for communications projects, and enabled the creation of sustainable corporate partnerships with key stakeholders in the diving industry. As their Communications Manager (up until 2019), I pioneered Reef-World’s communications strategy to deliver on the overarching goal of making sustainable diving the social norm and increased both Green Fins’ and Reef-World’s media presence from 40 to more than 100 publications per year.

I’ve represented Reef-World at conferences, dive and travel shows, and international conservation events such as ADEX Singapore (2016-2019), DRT 2016, DEMA 2019 and ITMEMS 2016 (5th International Tropical Marine Ecosystem Management Symposium).